May 1, 2023
We want to build a visual identity for Chapel Hill that captures our community’s unique feel. Franklin Street has served as a social, economic, and cultural center for Chapel Hill since the 1790s. Downtown has grown to include Rosemary Street and several side streets. By carving out an identity, we seek to set the town apart from our neighbors and create a sense of community pride. We worked with Clean Agency to create the images below. All of the files are free to use. Stickers, patches, posters, anything! Be creative!
We took inspiration from the official seal of the Town of Chapel Hill. Athena, the Goddess of Wisdom, symbolizes civilization, helpful knowledge, noble reasoning, and logic. She graces the Town logo to show the similarities between Chapel Hill, a community shaped by reason, research, and the arts, to ancient Athens.
Another aspect of our community is the relaxed vibe! Chapel Hill is one of the three cities anchoring Research Triangle Park, each one with its own unique feel. Our area is thriving yet off the beaten path of the hustle and bustle of the Triangle region, so we tend to be more…chill.
One thing we love in Chapel Hill: nostalgia. The retro feel evokes memories of live shows at Cat’s Cradle, slices of pizza from Pepper’s, hot dogs at Sutton’s, and cool treats from The Yogurt Pump. We love watching UNC alums and former residents return downtown and reminisce. Our community is growing in many ways, and there are fears that this growth will change who we are. This is understandable. But we’re confident we can keep these classic vibes as we enter a new era.
We want everyone to feel welcome to these images. To receive image files, please contact Stephanie Cobert, Director of Marketing.